President Obama announced that his administration is launching seven "Climate Hubs", mostly throughout the Southern US, to help ranchers and farmers deal with the impact of climate change. It is important to understand that the government has long had a role of using science & research efforts to assist and guide farmers. It was the change from straight line plowing to contour plowing (in which the farmer follows the landscape more) that helped mitigate some of the worst effects of the Dust Bowl. These new Climate Hubs are going to focus on ensuring food production remains at acceptable levels despite intense storms, droughts, and subzero temperatures.
This is a tall order. Let's talk about what it means for the home gardener. I believe that the days where growing some or all of your own food won't just be a hobby or a political statement: it's going to be a necessity for anyone who wants to eat well, regularly, on a budget.
There are several factors to consider when we're thinking about what to plant. It's easy to let habit guide us: if our family grew tomatoes and lettuce, we grow tomatoes and lettuce. But we can look a little further into things. What crops will grow best in your garden? I'm not sure the Zone System is enough of a guide when it comes to choosing appropriate crops. You want to examine whatever information there is available about how hardy the plants are. Can they handle a little drought? What happens if you get an early cold snap? If you can't find this information on the seed packets, go online and do some research.
Other factors to include is how productive the crops are, and how you're going to store and use the food. This is an area I've struggled with, personally: over the coming year, I have to become much more adept with my canner, as well as expanding my freezing and drying efforts. Sometimes you can get overwhelmed with how much produce you wind up with: this is the time to be mindful things don't go to waste.
Part of the story about the Climate Hubs said we were going to need to adapt our practices if we were going to be able to endure our changing future. One way that we may need to adapt is rethinking how we garden. Container gardening, vertical gardening, hydroponics: these may all have a role in how you feed yourself and your family. The smart use of greenhouses to extend the growing season may become much more vital if we're seeing longer, colder winters.
What do you see being important for the gardens of the future?
Showing posts with label survivalism. Show all posts
Showing posts with label survivalism. Show all posts
Monday, February 10, 2014
Monday, October 14, 2013
Points of Post-Consumerist Philosophy
Buy less, do more. We are impoverishing ourselves, individually and as a nation, buying things we don't need and don't actually want. If you have closets, garages, and storage lockers full of stuff you're not using, you don't need any more stuff!
Educate yourself continually. Ignorance makes you vulnerable. It is easy for people to take advantage of you, rip you off, and abuse your rights when you're not informed. Choosing to be ignorant means saying "Here, other people in the world! Why don't you run my life for me?"
Depend as little as possible on others. No man is an island, and it's impossible to do everything in this world entirely on your own. However, you should be very mindful of what you're choosing to have other people do for you. You may be better off doing it for yourself.
Make purchases mindfully. An aware consumer makes better choices than a consumer who is functioning on auto-pilot. Think about what you buy, where you're buying it, and why you're buying it. Make sure your purchases are in alignment with your belief systems. Think about what things cost to produce and market: if you're paying an exceptionally low price for something, you can be sure that someone else is paying dearly, generally in terms of their labor/quality of life.
Make creativity central to your life. We were given imaginations for a reason. Creativity is as vital to our well being as physical exercise. It doesn't matter if you never 'learned' how to be creative: something as a simple doodle can be the gateway to an innovative solution to a tough problem. Humanity survived & thrives because it is innovative and has the ability to transcend history, seeing beyond what has always been done. This power is inside each of us: don't think it belongs to ivory-tower academics and government think tanks. But you have to use it, or you will lose it.
Educate yourself continually. Ignorance makes you vulnerable. It is easy for people to take advantage of you, rip you off, and abuse your rights when you're not informed. Choosing to be ignorant means saying "Here, other people in the world! Why don't you run my life for me?"
Depend as little as possible on others. No man is an island, and it's impossible to do everything in this world entirely on your own. However, you should be very mindful of what you're choosing to have other people do for you. You may be better off doing it for yourself.
Make purchases mindfully. An aware consumer makes better choices than a consumer who is functioning on auto-pilot. Think about what you buy, where you're buying it, and why you're buying it. Make sure your purchases are in alignment with your belief systems. Think about what things cost to produce and market: if you're paying an exceptionally low price for something, you can be sure that someone else is paying dearly, generally in terms of their labor/quality of life.
Make creativity central to your life. We were given imaginations for a reason. Creativity is as vital to our well being as physical exercise. It doesn't matter if you never 'learned' how to be creative: something as a simple doodle can be the gateway to an innovative solution to a tough problem. Humanity survived & thrives because it is innovative and has the ability to transcend history, seeing beyond what has always been done. This power is inside each of us: don't think it belongs to ivory-tower academics and government think tanks. But you have to use it, or you will lose it.
Monday, September 16, 2013
5 Tips For Walking Around Safely in a Rural Area After a Flood
If you are in a rural area that has just been through a significant flood event, you may find yourself in a spot where you need to walk to where you want to be rather than driving to get there. Here are five tips you can use to keep yourself as safe as possible in that scenario:
1. Wear Sensible Footwear
If you are at home and have the ability to choose what footwear you'll use for your journey, take advantage of that opportunity. Choose your shoes carefully. You want shoes that have really good traction and are easy to walk in. Thick soles are better than thin soles: sharp objects, broken glass, and other hazards are common in a post-flood environment even in the countryside. Rubber soles are good in the event that you encounter downed power lines. Pick shoes that protect your feet as much as possible. Boots are probably best, with sneakers a second-choice. If you can at all help it, don't try walking out in flip-flops or barefooted.
2. Bring Bottled Water With You
It may seem ridiculous to be carrying a bottle of water with you when the whole landscape is flooded, but you need to take steps to prevent dehydration while you're on your journey. Never, ever, ever drink flood water! It is not safe. If you don't have bottled water with you, bring what you do have- soda, juice, etc. This is especially important if you know you are going to be walking many miles.
3. Carry A Big Stick
It is a good idea to bring a long stick with you - think a broom handle or something similar. There are a few reasons for this. You can use the stick to help you balance, you can use the stick to test the landscape, you can use the stick to ward off unfriendly dogs. It is much better to have a stick and not need it than it is to need a stick and not have it.
4. Be Careful Around Any Dogs You See
Even dogs that are normally loving and friendly can be freaked out by a natural disaster. This could lead them to act in hostile and aggressive ways. Dogs that are injured may lash out at you: if you see a wounded dog and you're not someone who already has vet rescue skills and knows how to deal with hurt, scared animals, leave the dog alone. It will be hard, but the last thing you need to do right now is add being bitten by a dog to your list of problems. Be very careful around any dogs or other animals you see while you're on the road.
5. Test The Terrain and Choose Your Footing Carefully
As you go walking along, you're going to need to pay a lot of attention to the path you're choosing. Avoid, as much as possible, debris and rubble. Treat any downed power lines you may see as if they were totally lethal to the touch, because they very well may be. Stay out of the water as much as possible, especially moving water.
Use your stick to test the terrain - is the ground firm and secure, or does it seem likely to collapse under your feet at any second? Choose the firmest footing you can find. As much as possible, try to stay to the center of roadways, away from edges that may be crumbled or weakened. When you come to bridges, before you cross that bridge, take the time to look it over and ascertain to the best of your ability whether or not that bridge is secure before you trust it with your life.
Be aware of the landscape around you. Landslides can happen after a flood event. Make sure you're looking uphill and down as you walk along: be aware of your surroundings. If the road has been completely washed away, you have to be very strategic about how you're going to proceed. Bear in mind that if you need rescue, rescue units will be looking where houses and roadways were FIRST, if you're way off in the woods somewhere, it may make it harder for search and rescue units to find them. Trust and use your judgement!
1. Wear Sensible Footwear
If you are at home and have the ability to choose what footwear you'll use for your journey, take advantage of that opportunity. Choose your shoes carefully. You want shoes that have really good traction and are easy to walk in. Thick soles are better than thin soles: sharp objects, broken glass, and other hazards are common in a post-flood environment even in the countryside. Rubber soles are good in the event that you encounter downed power lines. Pick shoes that protect your feet as much as possible. Boots are probably best, with sneakers a second-choice. If you can at all help it, don't try walking out in flip-flops or barefooted.
2. Bring Bottled Water With You
It may seem ridiculous to be carrying a bottle of water with you when the whole landscape is flooded, but you need to take steps to prevent dehydration while you're on your journey. Never, ever, ever drink flood water! It is not safe. If you don't have bottled water with you, bring what you do have- soda, juice, etc. This is especially important if you know you are going to be walking many miles.
3. Carry A Big Stick
It is a good idea to bring a long stick with you - think a broom handle or something similar. There are a few reasons for this. You can use the stick to help you balance, you can use the stick to test the landscape, you can use the stick to ward off unfriendly dogs. It is much better to have a stick and not need it than it is to need a stick and not have it.
4. Be Careful Around Any Dogs You See
Even dogs that are normally loving and friendly can be freaked out by a natural disaster. This could lead them to act in hostile and aggressive ways. Dogs that are injured may lash out at you: if you see a wounded dog and you're not someone who already has vet rescue skills and knows how to deal with hurt, scared animals, leave the dog alone. It will be hard, but the last thing you need to do right now is add being bitten by a dog to your list of problems. Be very careful around any dogs or other animals you see while you're on the road.
5. Test The Terrain and Choose Your Footing Carefully
As you go walking along, you're going to need to pay a lot of attention to the path you're choosing. Avoid, as much as possible, debris and rubble. Treat any downed power lines you may see as if they were totally lethal to the touch, because they very well may be. Stay out of the water as much as possible, especially moving water.
Use your stick to test the terrain - is the ground firm and secure, or does it seem likely to collapse under your feet at any second? Choose the firmest footing you can find. As much as possible, try to stay to the center of roadways, away from edges that may be crumbled or weakened. When you come to bridges, before you cross that bridge, take the time to look it over and ascertain to the best of your ability whether or not that bridge is secure before you trust it with your life.
Be aware of the landscape around you. Landslides can happen after a flood event. Make sure you're looking uphill and down as you walk along: be aware of your surroundings. If the road has been completely washed away, you have to be very strategic about how you're going to proceed. Bear in mind that if you need rescue, rescue units will be looking where houses and roadways were FIRST, if you're way off in the woods somewhere, it may make it harder for search and rescue units to find them. Trust and use your judgement!
Friday, September 6, 2013
Before the Frost: Gathering Wild Apples
Yesterday our region was under the first frost watch of the season. It's early - more than a week early - and our garden is nowhere near done. So there was scrambling going on: I picked the few tomatoes that had started to turn color, and harvested all of the cucumbers.
I never grew birdhouse gourds before, so I had to research what needed to be done about them due to the approaching frost. (Turns out there's not much I could do at this point but cross my fingers and hope for the best!)
We covered the tomatoes that were still green with sheets of plastic, braced up on an impromptu framework of scrap wood, pvc pipe, and a metal tipped pole.
That took care of everything I'd put in the ground. It was time to take a look at what Mother Nature provides.
Foraging: Gathering Wild Apples
I have a great interest in wild foods and foraging - a passion that I must admit is not shared by my husband, who remains perpetually wary that I'm going to poison everyone. If you know anyone like this, I have to recommend wild apples as a great 'gateway food' - berries are of course the top choice, for I've never met anyone who can resist woodland strawberries.
On the edge of our property is a big old apple tree that isn't wild as much as it is feral. I'm sure someone planted it once upon a time, but it hasn't had a lot of regular attention since then. This year, we've had a lot of rain, and the apples got huge.
Wearing my trusty boots - the apple tree is on the edge of a bog, and did I mention we have had a lot of rain - I went out and gathered as many apples that looked to be of decent quality as I could reach. You'd be surprised how an apple tree that was completely untended could produce so many apples!
They're not store perfect, but you have to let go of the idea that any wild food you pick is going to be store perfect. In real life, free from any human 'help', apples grow in a wide array of sizes and shapes; they're not all perfectly 'apple shaped'. Some had lots of spots and wind burn; others were clearly the home for hungry bugs - those I left alone! Even passing those by, in about half an hour, I picked the two bowls of apples you see in the picture - more than enough for an apple crisp and some apple sauce for the family. They have some small spots, but nothing you can't easily cut out with a knife.
I made the apple crisp last night. It was delicious :-) If I'd had to buy those apples, it'd cost me about $8. Instead, they were free for the harvesting, and it was a nice way to enjoy a sunny - if surprisingly cold! - September afternoon.
Gather Ye Roses While Ye May
Sometimes the simple life is a really good one.
Monday, September 2, 2013
How To Count Your Blessings
Part of the reason we feel compelled to buy so much stuff, all of the time, is that we've lost the ability to be content with what we have. In fact, many of us don't even know what we have! Our closets are packed, our basements are piled high with boxes we haven't opened in years, we rent so much storage space for our stuff that self-storage is now a $22 billion dollar industry in the US.
Imaging what we could do, individually and collectively, with that $22 billion dollars. Would we have as much debt? Could we fund better schools for our kids? Would it be easier to help make sure our neighbors don't go hungry or senior citizens don't freeze to death?
Cultivating The Art of Contentment
An essential element of deciding when and how we're going to spend our money is learning how to be content with what we actually have. Frankly, I don't think most of us are very aware of what we have: we're too busy working to accumulate more, more, more to pay attention to the items we interact with every day.
But we can change this. Our parents & grandparents talked about 'counting your blessings' - and even today you see lots of people who are really into gratitude. They keep gratitude journals listing three things they're thankful for every day, for example, or make a point of telling someone that's made a difference in their life how much they matter.
I think these are great practices. They're just not enough if we want to enjoy life more and buy less stuff. For that, we've got to focus in on the tangible world, intensely and often.
This is how it works. As often as possible, when you're using an object or item, say out loud one of the benefits you can identify about it. For example:
Boy, this pen writes nicely!
I love how well the brakes on my car work.
This shirt is really comfortable.
This toothpaste tastes good.
I can fit everything I need to into my tote bag!
You might feel a little silly at first when you start this practice, but over time, a funny thing will happen. As you get in the habit of recognizing and articulating what you like about the possessions you have, the drive to replace them drops off significantly.
In fact, you might even wind up a little happier. I've found this happens especially with items I use all of the time. Let's take the coffee maker. Trust me, the coffee maker in this house gets a lot of use! And I think I've found every way to praise the coffee maker that there is. It's easy to use. It works fast. It makes good coffee. The coffee stays hot for a long time. There's a friendly little beep that lets me know when the warming unit is shutting off. It's easy to clean. The coffee pot is a little focal point of goodness in my life, and when I engage with it, I'm happier as a result.
It's not a spectacular coffee maker, mind you. It doesn't make espresso or lattes or wash my windows or anything like that. But it's a good coffee maker that does what its supposed to do, consistently, and recognizing and maintaining some level of awareness of this fact creates a bright point in my day.
You might be surprised how many bright points are waiting to be recognized in your day. Enjoying what we have reduces our desire to acquire more. That's essential if we want to get our lives back under control. It all begins with counting your blessings.
Imaging what we could do, individually and collectively, with that $22 billion dollars. Would we have as much debt? Could we fund better schools for our kids? Would it be easier to help make sure our neighbors don't go hungry or senior citizens don't freeze to death?
Cultivating The Art of Contentment
An essential element of deciding when and how we're going to spend our money is learning how to be content with what we actually have. Frankly, I don't think most of us are very aware of what we have: we're too busy working to accumulate more, more, more to pay attention to the items we interact with every day.
But we can change this. Our parents & grandparents talked about 'counting your blessings' - and even today you see lots of people who are really into gratitude. They keep gratitude journals listing three things they're thankful for every day, for example, or make a point of telling someone that's made a difference in their life how much they matter.
I think these are great practices. They're just not enough if we want to enjoy life more and buy less stuff. For that, we've got to focus in on the tangible world, intensely and often.
This is how it works. As often as possible, when you're using an object or item, say out loud one of the benefits you can identify about it. For example:
Boy, this pen writes nicely!
I love how well the brakes on my car work.
This shirt is really comfortable.
This toothpaste tastes good.
I can fit everything I need to into my tote bag!
You might feel a little silly at first when you start this practice, but over time, a funny thing will happen. As you get in the habit of recognizing and articulating what you like about the possessions you have, the drive to replace them drops off significantly.
In fact, you might even wind up a little happier. I've found this happens especially with items I use all of the time. Let's take the coffee maker. Trust me, the coffee maker in this house gets a lot of use! And I think I've found every way to praise the coffee maker that there is. It's easy to use. It works fast. It makes good coffee. The coffee stays hot for a long time. There's a friendly little beep that lets me know when the warming unit is shutting off. It's easy to clean. The coffee pot is a little focal point of goodness in my life, and when I engage with it, I'm happier as a result.
It's not a spectacular coffee maker, mind you. It doesn't make espresso or lattes or wash my windows or anything like that. But it's a good coffee maker that does what its supposed to do, consistently, and recognizing and maintaining some level of awareness of this fact creates a bright point in my day.
You might be surprised how many bright points are waiting to be recognized in your day. Enjoying what we have reduces our desire to acquire more. That's essential if we want to get our lives back under control. It all begins with counting your blessings.
Friday, August 30, 2013
10 Questions To Ask Yourself Before You Buy Anything
An important step on the route to a more self-sufficient lifestyle is taking back your economic power. As a culture, we indulge in a lot of thoughtless buying. We purchase on auto-pilot, using the retail environment as a way to meet our emotional and spiritual needs. That's not always a bad thing - but we need to be aware of when it's happening. That way we can be more conscious of our economic power, and make choices that enrich our own families rather than keep them on the brink of perpetual bankruptcy.
Here are 10 questions to ask yourself before you make a purchase - any purchase, large or small! Get in the habit of asking yourself these questions, and you'll find you buy less and enjoy what you have more. You'll also save money, which is always nice.
Before you buy anything, ask yourself:
1. Do I need this? Not all of our purchases have to be needs, but it's important to recognize which ones are, and which ones aren't.
2. Do I need to own this? Can I derive the same benefits I expect to get from buying this item through any other method - can I borrow the book, watch the movie online, use the slide at the public playground? Sometimes you can derive the benefits desired without the cost of ownership.
3. Do I need to get this brand new? Our country has an extensive secondary marketplace. What would happen if you got the item you wanted at a yard sale, via eBay, at a consignment shop or a flea market?
4. Do I want to take care of this item? Clothes need washing. Some clothes need ironing. Some clothes have to be dry cleaned. Every tangible thing needs some level of physical care. Are you willing and able to commit to providing that care?
5. Is there something else I want more than the item I'm thinking about buying right now? Once my daughter stopped spending her chore money on candy bars, she found it much easier to save up for the toy she wanted. This lesson doesn't stop being true just because we grow up!
6. Do I need to buy this right now? Sometimes I'm convinced I really need or fervently want an item, and am forced by financial circumstances to put off the purchase. Then when I'm in a position to buy the item, I've found the driving need or want has been fulfilled in some other way. You don't have to buy something just because you were planning to - you are allowed to change your mind!
7. Do I want this? There are all things we want, and that's okay. The world is full of amazing stuff. Before you make a purchase, make sure that you're getting the amazing stuff you want. Don't settle for weak substitutions. If you're buying to satisfy a want, get what truly makes you happy. This might mean saving up for a while, but you'll find the process goes faster if you're not spending money on things that in the long run you didn't want and don't make you happy.
8. What level of quality to I need to meet my need/want? We tend to buy as if "Only the best will do!" But we don't all need only the best, all of the time. If you're a hardcore handywoman who's actively in the process of remodeling your home, it's a smart decision to get a contractor grade screwgun. If your home improvement efforts are more in the line of hanging a picture once every year or so, it's a smart decision to get a screwdriver from the dollar store.
9. Who are the people influencing my purchasing decision? None of us live in isolation. Our purchasing decisions are influenced by the people we interact with. When I go to the grocery store, I get food my family likes. When I buy clothes to wear to work, I choose what would be appropriate for the workplace environment. Think about the times you've made choices based on what your romantic partner, neighbors, family, colleagues, or friends think. This isn't necessarily a bad thing, but you need to be aware of who you're letting influence your purchasing decisions. You get to choose how responsive you are to those influences.
10. Can I make what I'm thinking about buying? Once upon a time, I wanted a Boston Creme Pie for my family. But we were tight on funds, and the bakery wanted $15 for that cake. A DIY version cost $6.50 for ingredients and my time. Once upon a time, people made all sorts of things for themselves - and today, more people than you might suspect still do. The Maker, Crafting, and DIY communities are very inspiring and good places to learn how to do almost anything. You might be amazed at the impact in your life if you choose to make just one thing you want or need. It's an addictive sensation, and will totally transform your relationship with retail.
Here are 10 questions to ask yourself before you make a purchase - any purchase, large or small! Get in the habit of asking yourself these questions, and you'll find you buy less and enjoy what you have more. You'll also save money, which is always nice.
Before you buy anything, ask yourself:
1. Do I need this? Not all of our purchases have to be needs, but it's important to recognize which ones are, and which ones aren't.
2. Do I need to own this? Can I derive the same benefits I expect to get from buying this item through any other method - can I borrow the book, watch the movie online, use the slide at the public playground? Sometimes you can derive the benefits desired without the cost of ownership.
3. Do I need to get this brand new? Our country has an extensive secondary marketplace. What would happen if you got the item you wanted at a yard sale, via eBay, at a consignment shop or a flea market?
4. Do I want to take care of this item? Clothes need washing. Some clothes need ironing. Some clothes have to be dry cleaned. Every tangible thing needs some level of physical care. Are you willing and able to commit to providing that care?
5. Is there something else I want more than the item I'm thinking about buying right now? Once my daughter stopped spending her chore money on candy bars, she found it much easier to save up for the toy she wanted. This lesson doesn't stop being true just because we grow up!
6. Do I need to buy this right now? Sometimes I'm convinced I really need or fervently want an item, and am forced by financial circumstances to put off the purchase. Then when I'm in a position to buy the item, I've found the driving need or want has been fulfilled in some other way. You don't have to buy something just because you were planning to - you are allowed to change your mind!
7. Do I want this? There are all things we want, and that's okay. The world is full of amazing stuff. Before you make a purchase, make sure that you're getting the amazing stuff you want. Don't settle for weak substitutions. If you're buying to satisfy a want, get what truly makes you happy. This might mean saving up for a while, but you'll find the process goes faster if you're not spending money on things that in the long run you didn't want and don't make you happy.
8. What level of quality to I need to meet my need/want? We tend to buy as if "Only the best will do!" But we don't all need only the best, all of the time. If you're a hardcore handywoman who's actively in the process of remodeling your home, it's a smart decision to get a contractor grade screwgun. If your home improvement efforts are more in the line of hanging a picture once every year or so, it's a smart decision to get a screwdriver from the dollar store.
9. Who are the people influencing my purchasing decision? None of us live in isolation. Our purchasing decisions are influenced by the people we interact with. When I go to the grocery store, I get food my family likes. When I buy clothes to wear to work, I choose what would be appropriate for the workplace environment. Think about the times you've made choices based on what your romantic partner, neighbors, family, colleagues, or friends think. This isn't necessarily a bad thing, but you need to be aware of who you're letting influence your purchasing decisions. You get to choose how responsive you are to those influences.
10. Can I make what I'm thinking about buying? Once upon a time, I wanted a Boston Creme Pie for my family. But we were tight on funds, and the bakery wanted $15 for that cake. A DIY version cost $6.50 for ingredients and my time. Once upon a time, people made all sorts of things for themselves - and today, more people than you might suspect still do. The Maker, Crafting, and DIY communities are very inspiring and good places to learn how to do almost anything. You might be amazed at the impact in your life if you choose to make just one thing you want or need. It's an addictive sensation, and will totally transform your relationship with retail.
Friday, August 23, 2013
Looking for Balance: The Need for a More Sustainable Way of Life
This morning, I read this really great article by Arianna Huffington, Burnout: The Disease of Our Civilization. In it, she articulates so much of what is wrong, really, really wrong, with our current way of life.
Her focus is on the corporate workplace, and she points out that too much time spent frantically engaged in money-making activity is neither good for the company nor its employees. There are numerous examples of employers providing mechanisms for some element of life balance - and many of these companies are very successful, national or even global brands.
She also talks about how our lifestyle is impacting us on a personal level. One stat that jumped out at me was the fact that the average smartphone user checks their device every six and a half minutes. That's 150 times a day.
I don't have a smartphone, but I'm as guilty of this as the next person. I always want to know what's in my email, on Facebook, on Twitter. I'm becoming increasingly aware of the compulsive nature of this behavior, while at the same time, puzzled. What, exactly, do I think I'm going to miss?
Personal Choices Lead To Cultural Change
I can't change the way the world operates all by myself. However, I can change what I'm doing. I need to be more mindful about the way I consume information, and how tethered I am to the internet.
One thing that really started me on this journey toward a more sustainable lifestyle was a bit in a Martha Stewart magazine that said we spend 95% of our lives indoors. That seems so incredibly, egregiously wrong. At the same time, observing how much time I (and the people around me) have their attention focused on a small screen, is troubling.
In Syria, right now, little children are dying from chemical weapons attacks. The situation in Egypt is chaotic, and frankly, the situation in the United States is not exactly wonderful. But we don't pay attention to that when we have wonderful diverting Twitter streams full of who in the world will play the next Batman?
One of the fundamental ideas that's pivotal in creating a more sustainable way of life is learning to consider attention as a consumable resource: you only have so much, and you need to be selective where you spend it. I squander my attention, and that leads to bad choices and limits my ability to help others.
But this can change, and it will change. I'm not advocating for totally unplugging from the world - I can't support my family if I don't work - but there needs to be healthier limits than the ones I'm currently using. It's time to explore what those are.
Her focus is on the corporate workplace, and she points out that too much time spent frantically engaged in money-making activity is neither good for the company nor its employees. There are numerous examples of employers providing mechanisms for some element of life balance - and many of these companies are very successful, national or even global brands.
She also talks about how our lifestyle is impacting us on a personal level. One stat that jumped out at me was the fact that the average smartphone user checks their device every six and a half minutes. That's 150 times a day.
I don't have a smartphone, but I'm as guilty of this as the next person. I always want to know what's in my email, on Facebook, on Twitter. I'm becoming increasingly aware of the compulsive nature of this behavior, while at the same time, puzzled. What, exactly, do I think I'm going to miss?
Personal Choices Lead To Cultural Change
I can't change the way the world operates all by myself. However, I can change what I'm doing. I need to be more mindful about the way I consume information, and how tethered I am to the internet.
One thing that really started me on this journey toward a more sustainable lifestyle was a bit in a Martha Stewart magazine that said we spend 95% of our lives indoors. That seems so incredibly, egregiously wrong. At the same time, observing how much time I (and the people around me) have their attention focused on a small screen, is troubling.
In Syria, right now, little children are dying from chemical weapons attacks. The situation in Egypt is chaotic, and frankly, the situation in the United States is not exactly wonderful. But we don't pay attention to that when we have wonderful diverting Twitter streams full of who in the world will play the next Batman?
One of the fundamental ideas that's pivotal in creating a more sustainable way of life is learning to consider attention as a consumable resource: you only have so much, and you need to be selective where you spend it. I squander my attention, and that leads to bad choices and limits my ability to help others.
But this can change, and it will change. I'm not advocating for totally unplugging from the world - I can't support my family if I don't work - but there needs to be healthier limits than the ones I'm currently using. It's time to explore what those are.
Sunday, August 18, 2013
How Much Does It Cost To Raise a Child? We Need To Look at These Numbers
A little over a week ago, CBS reported that it costs $241,080 to raise a child from birth to adulthood. I've spent a lot of time looking at that number, because I have 2 children, and we're roughly halfway through their rearing and there's NO WAY I've spent $241,080 on them so far, for the simple fact that I haven't made that much money.
There's a breakdown of how the USDA says we're allocating this $241,080, with a chart comparing how the same information in 1960.
I find it amazing that housing costs have only gone up 1% while the size and cost of houses has gone up exponentially. In the 1960's, a new house, on average, cost around $12,700. Today, that number is closer to $250,000.
To afford these more expensive houses, both parents are working outside the home, more often than not. We've seen the childcare expense go from 2% to 18%: in the CBS story, we see a young man who's wife makes six figures staying home to provide childcare because they can't afford it.
I'm puzzled by some of these other numbers. Why has there been a 10% increase in the cost of food; 5% in clothing, 4% in health care? Part of this may be attributable to having both parents work outside the home; in homes where one or more parents are in the home more regularly, these costs are consistently lower.
When someone in the home cooks dinner, you don't go out to a restaurant. Yet it is commonly reported that the typical American family eats out 4-5 times a week; the US Bureau of Labor Statistics said the average American family spent $2,505 in restaurants in 2010.
And as for that growth in the miscellaneous category? In the 1960's, kids didn't have cell phones, lap tops, tablets or video games. While tech is ubiquitous among all generations, it's important to recognize that this is an expense parents didn't have 40 years ago. Today, video gaming is a $66 billion dollar industry - and most gamers start playing while they are still children.
Raising Kids When You Don't Have $241,080
Childcare, food, clothing, and health care are all controllable expenses. As parents, we can make lifestyle choices that bring these numbers dramatically down - but we have to be willing to go against what society tells us we should do, and instead do what actually makes sense for our families and our finances.
To the people who say this is impossible, I'd like to remind you that nearly half the world's population - 2.8 billion people - survive on less than $2 a day. Nothing is impossible! Although certainly we are aiming for a better standard of living than that.
I'm not advocating for a life of self-denial and no pleasures. However, anecdotal observation has shown me that the people who are spending the most on their children are not actually the happiest, nor do their children overwhelmingly appear to be more successful in the long run.
We need to be aware that numbers and reports like this serve a cultural purpose. By purporting to describe what's typical, what's average, what 'everyone else' is doing, these reports contribute to a "Keep Up With the Jonses" pressure that is killing us. Couple that with advertising that continually tells us we're too busy to cook, that there are all these fun, brilliant restaurants, that your kids need the hot new looks for school (and a cart full of supplies for one kid, thank you, Target!), and my personally favorite, that we've got all kinds of illnesses we need to talk to our doctor about, and you get a lot of bad economic decision making as a result.
A Consumption Based Economy
Consumer spending - money that people like you and me spend in retail shops, restaurants, car dealerships, and more - accounts for 71% of the economy. But in return, what do we get? Schools that are underfunded, infrastructure that is falling down all over the place, foreign policy most people don't even know about much less agree with, and a government that spies on us.
This is not a good deal.
It shouldn't cost $241,080 dollar to raise a child. And if it did, I'd expect that child to be exceptionally well educated, extremely healthy, and prepared to change the world when they reached maturity. That's not what we're getting, even if it is what we're spending. Changes to the system are essential, and maybe it begins by buying less stuff for our children and spending more time with our children.
What Do You Think?
I'd love to hear what you think about the report that it costs $241,080 to raise a child. Do these numbers sound realistic, given your own experiences? What do you do to provide your kids with a high quality of life on a limited budget?
These are the discussions we need to be having. I'd love to see the USDA reporting in 5 years that people have brought their spending down and raised their quality of life. I think we can make it happen. But it has to start with someone saying, "No, those numbers are ridiculous, and here's why..."
When people hear that there's another way and that they can make better decisions, they can opt out of the consumer based lifestyle and enjoy their lives more. Even a small change has a positive impact, and we all have to start somewhere!
There's a breakdown of how the USDA says we're allocating this $241,080, with a chart comparing how the same information in 1960.
To afford these more expensive houses, both parents are working outside the home, more often than not. We've seen the childcare expense go from 2% to 18%: in the CBS story, we see a young man who's wife makes six figures staying home to provide childcare because they can't afford it.
I'm puzzled by some of these other numbers. Why has there been a 10% increase in the cost of food; 5% in clothing, 4% in health care? Part of this may be attributable to having both parents work outside the home; in homes where one or more parents are in the home more regularly, these costs are consistently lower.
When someone in the home cooks dinner, you don't go out to a restaurant. Yet it is commonly reported that the typical American family eats out 4-5 times a week; the US Bureau of Labor Statistics said the average American family spent $2,505 in restaurants in 2010.
And as for that growth in the miscellaneous category? In the 1960's, kids didn't have cell phones, lap tops, tablets or video games. While tech is ubiquitous among all generations, it's important to recognize that this is an expense parents didn't have 40 years ago. Today, video gaming is a $66 billion dollar industry - and most gamers start playing while they are still children.
Raising Kids When You Don't Have $241,080
Childcare, food, clothing, and health care are all controllable expenses. As parents, we can make lifestyle choices that bring these numbers dramatically down - but we have to be willing to go against what society tells us we should do, and instead do what actually makes sense for our families and our finances.
To the people who say this is impossible, I'd like to remind you that nearly half the world's population - 2.8 billion people - survive on less than $2 a day. Nothing is impossible! Although certainly we are aiming for a better standard of living than that.
I'm not advocating for a life of self-denial and no pleasures. However, anecdotal observation has shown me that the people who are spending the most on their children are not actually the happiest, nor do their children overwhelmingly appear to be more successful in the long run.
We need to be aware that numbers and reports like this serve a cultural purpose. By purporting to describe what's typical, what's average, what 'everyone else' is doing, these reports contribute to a "Keep Up With the Jonses" pressure that is killing us. Couple that with advertising that continually tells us we're too busy to cook, that there are all these fun, brilliant restaurants, that your kids need the hot new looks for school (and a cart full of supplies for one kid, thank you, Target!), and my personally favorite, that we've got all kinds of illnesses we need to talk to our doctor about, and you get a lot of bad economic decision making as a result.
A Consumption Based Economy
Consumer spending - money that people like you and me spend in retail shops, restaurants, car dealerships, and more - accounts for 71% of the economy. But in return, what do we get? Schools that are underfunded, infrastructure that is falling down all over the place, foreign policy most people don't even know about much less agree with, and a government that spies on us.
This is not a good deal.
It shouldn't cost $241,080 dollar to raise a child. And if it did, I'd expect that child to be exceptionally well educated, extremely healthy, and prepared to change the world when they reached maturity. That's not what we're getting, even if it is what we're spending. Changes to the system are essential, and maybe it begins by buying less stuff for our children and spending more time with our children.
What Do You Think?
I'd love to hear what you think about the report that it costs $241,080 to raise a child. Do these numbers sound realistic, given your own experiences? What do you do to provide your kids with a high quality of life on a limited budget?
These are the discussions we need to be having. I'd love to see the USDA reporting in 5 years that people have brought their spending down and raised their quality of life. I think we can make it happen. But it has to start with someone saying, "No, those numbers are ridiculous, and here's why..."
When people hear that there's another way and that they can make better decisions, they can opt out of the consumer based lifestyle and enjoy their lives more. Even a small change has a positive impact, and we all have to start somewhere!
Friday, August 16, 2013
The War on Complacency
If we're really concerned about our ongoing survival on this planet as a species, there's something we have to do. We need to get people - large masses of people - to pay attention to what's going on; to really pay attention to important things, be informed and engaged and actively, critically thinking about our collective situation.
This is not going to be easy, for two reasons. This first is simple: people are kept too busy to think about anything. They don't have the time, and by the time they have time, they don't have the energy. Participating in society as it is commonly practiced is a lot of work. We're so busy, in fact, that we've entirely lost the knack of paying attention.
We don't see what's actually in front of us. We see what we expect to see.
We don't hear what people say. We hear what we expect them to say - think about how startled you can be when someone says something 'out of character' or 'not like him!'
We go through life on auto-pilot, so focused on what we have to do that we don't take any notice of what's going on around us. That's part of the second problem, which is compounded by the fact that it's very difficult to figure out what we're really supposed to pay attention to: we're bombarded by messaging, commercial and otherwise, 24 hours a day.
Figuring out which bits of that deluge is important - much less true - is an overwhelming task; it's easy to 'opt out' and pretend you're treating it all as meaningless back ground noise. The thing is, we're more susceptible to that back ground noise than we'd like to admit. We pay a price in terms of our energy and emotional resilience; we pay a price in terms of having our opinions shaped for us.
If all the voices you hear tell you that climate change is a hoax, you are likely to believe that climate change is a hoax. If all the voices you hear tell you that climate change is indisputable scientific fact, you are likely to believe that climate change is indisputable scientific fact.
If we don't hear any voices asking questions or expressing doubt (in either direction), we are less likely to ask questions or express doubt ourselves. If it appears like everyone else is going with the flow, we're much more likely to go with the flow too. This is a proven pervasive - not necessarily universal! - tendency in human beings.
I wonder if we can change that tendency and encourage more independent thinking. One way to do this - a valuable weapon in our war on complacency - is to ask people questions. Every day people - the people you work with, or run into at the coffee shop, or while waiting in line. Your family and friends. Go ahead and be curious. Ask them what they think about whatever - the topic doesn't have to be political or controversial, although ultimately, all things are both - and listen to what they have to say.
A lot of times you'll get people who say "I never thought about it..." but now you've started them thinking about it, and chances are they won't stop. We need little nudges and reminders to think about things outside of our ordinary, every day existence. We need reminders that the world is bigger than our own neighborhood. Most of all, we need reminders that there are as many ways to see the world as there are people, and the more different perspectives we're aware of, the better, wiser decisions we'll be able to make ourselves.
This is not going to be easy, for two reasons. This first is simple: people are kept too busy to think about anything. They don't have the time, and by the time they have time, they don't have the energy. Participating in society as it is commonly practiced is a lot of work. We're so busy, in fact, that we've entirely lost the knack of paying attention.
We don't see what's actually in front of us. We see what we expect to see.
We don't hear what people say. We hear what we expect them to say - think about how startled you can be when someone says something 'out of character' or 'not like him!'
We go through life on auto-pilot, so focused on what we have to do that we don't take any notice of what's going on around us. That's part of the second problem, which is compounded by the fact that it's very difficult to figure out what we're really supposed to pay attention to: we're bombarded by messaging, commercial and otherwise, 24 hours a day.
Figuring out which bits of that deluge is important - much less true - is an overwhelming task; it's easy to 'opt out' and pretend you're treating it all as meaningless back ground noise. The thing is, we're more susceptible to that back ground noise than we'd like to admit. We pay a price in terms of our energy and emotional resilience; we pay a price in terms of having our opinions shaped for us.
If all the voices you hear tell you that climate change is a hoax, you are likely to believe that climate change is a hoax. If all the voices you hear tell you that climate change is indisputable scientific fact, you are likely to believe that climate change is indisputable scientific fact.
If we don't hear any voices asking questions or expressing doubt (in either direction), we are less likely to ask questions or express doubt ourselves. If it appears like everyone else is going with the flow, we're much more likely to go with the flow too. This is a proven pervasive - not necessarily universal! - tendency in human beings.
I wonder if we can change that tendency and encourage more independent thinking. One way to do this - a valuable weapon in our war on complacency - is to ask people questions. Every day people - the people you work with, or run into at the coffee shop, or while waiting in line. Your family and friends. Go ahead and be curious. Ask them what they think about whatever - the topic doesn't have to be political or controversial, although ultimately, all things are both - and listen to what they have to say.
A lot of times you'll get people who say "I never thought about it..." but now you've started them thinking about it, and chances are they won't stop. We need little nudges and reminders to think about things outside of our ordinary, every day existence. We need reminders that the world is bigger than our own neighborhood. Most of all, we need reminders that there are as many ways to see the world as there are people, and the more different perspectives we're aware of, the better, wiser decisions we'll be able to make ourselves.
Wednesday, August 14, 2013
Losing Home: The Impact of Declining Social Structures on our Quality of Life
You should know who Ray Oldenburg is. Way back in 1991, he wrote "The Great Good Place" and it's there that we see one of the first descriptions of how society falling down as retail rose. There's a lot in there about community planning and suburban development. Bedroom communities, for example, are entire neighborhoods where people retreat to sleep at the end of a workday - and then leave again in the morning for work and school.
Oldenburg identified some ways in which changes in the ways we live impact the quality of life we have. The big one is the disappearance of social structures -the formal and informal community groups people used to belong to. I realize this is a broad description, but it used to be a big category. You'd find everything in it from church membership to participation in your kids' PTA. Some social structures were organized for very serious purposes - think of your volunteer fire department - while others were more fun, such as the community softball team.
Some Quotes from Roy Oldenburg
In the absence of informal public life, living becomes more expensive. Where the means and facilities for relaxation and leisure are not publicly shared, they become the objects of private ownership and consumption.
Life without community has produced, for many, a life style consisting mainly of a home-to-work-and-back-again shuttle. Social well-being and psychological health depend upon community. It is no coincidence that the ‘helping professions’ became a major industry in the United States as suburban planning helped destroy local public life and the community support it once lent.
Totally unlike Main Street, the shopping mall is populated by strangers. As people circulate about in the constant, monotonous flow of mall pedestrian traffic, their eyes do not cast about for familiar faces, for the chance of seeing one is small. That is not part of what one expects there. The reason is simple. The mall is centrally located to serve the multitudes from a number of outlying developments within its region. There is little acquaintance between these developments and not much more within them. Most of them lack focal points or core settings and, as a result, people are not widely known to one another, even in their own neighborhoods, and their neighborhood is only a minority portion of the mall’s clientele.
The Rise of Retail
Nature abhors a vacuum, but nature's got nothing on a brand manager desperate to keep their job. It's not rocket science to see that people have a deep-seated need for community. If the community is no longer there, people will seek out the connection and purpose that community provided somewhere else. Retailers have stepped in to fill that gap.
Think about the classes offered at home improvement stores like Lowe's and Home Depot. In some measure, people take these classes because they want to learn how to accomplish a specific task, such as installing closet dividers or replacing a toilet. But there's something deeper going on here. When people gather, with like minded individuals, who all have a common challenge, they're forming a community. Some of the need that would have once been filled by the casual sideline conversations that take place while parents watch their kids' soccer games, for example, has now been moved into the retail environment.
We Lost Home, Too
Other thought leaders, such as Jean Zimmerman, in Making Scratch: Rediscovering The Pleasures of the American Hearth, and Shannon Hayes, in Radical Homemakers, have detailed how the erosion of community structures Oldenburg documented has extended even further.
Home, which has traditionally been the center of all human endeavors, has evolved into a place to be avoided or escaped. It's very weird: as houses get larger and larger - Bloomberg News reports that
the median new house built in the U.S. is now about 50 percent larger than its counterpart from 30 years ago - people are spending less and less time in them.
Part of this is economic. Large homes are expensive to acquire and maintain. You generally need at least 2 incomes to keep the household going. When everyone is working outside the home, there's no one left inside the home.
When there's no one left inside the home, the home becomes no more than a house -and a house as it stands is not an exceptionally compelling place to be. Retail and the entertainment industry provide an attractive alternative. For a few - or not so few- dollars, you can have an experience designed to delight you, or at least satisfy you, and don't you deserve it? After all, you've worked so hard this week, paying for the house you don't want to be in.
It's a vicious cycle. We have to be willing to look at it critically, examine our role in it, and finally, if we're going to change our lives, step off of it. I think it starts with taking home back, but it can't stop there. Isolation within the home is part of the root of this problem. We need to build communities and connections with people, both online and in real spaces, if we want things to change. We need Oldenburg's Third Spaces, free from the influence of commerce.
It's not going to be easy, but essential things never are.
Oldenburg identified some ways in which changes in the ways we live impact the quality of life we have. The big one is the disappearance of social structures -the formal and informal community groups people used to belong to. I realize this is a broad description, but it used to be a big category. You'd find everything in it from church membership to participation in your kids' PTA. Some social structures were organized for very serious purposes - think of your volunteer fire department - while others were more fun, such as the community softball team.
Some Quotes from Roy Oldenburg
In the absence of informal public life, living becomes more expensive. Where the means and facilities for relaxation and leisure are not publicly shared, they become the objects of private ownership and consumption.
Life without community has produced, for many, a life style consisting mainly of a home-to-work-and-back-again shuttle. Social well-being and psychological health depend upon community. It is no coincidence that the ‘helping professions’ became a major industry in the United States as suburban planning helped destroy local public life and the community support it once lent.
Totally unlike Main Street, the shopping mall is populated by strangers. As people circulate about in the constant, monotonous flow of mall pedestrian traffic, their eyes do not cast about for familiar faces, for the chance of seeing one is small. That is not part of what one expects there. The reason is simple. The mall is centrally located to serve the multitudes from a number of outlying developments within its region. There is little acquaintance between these developments and not much more within them. Most of them lack focal points or core settings and, as a result, people are not widely known to one another, even in their own neighborhoods, and their neighborhood is only a minority portion of the mall’s clientele.
The Rise of Retail
Nature abhors a vacuum, but nature's got nothing on a brand manager desperate to keep their job. It's not rocket science to see that people have a deep-seated need for community. If the community is no longer there, people will seek out the connection and purpose that community provided somewhere else. Retailers have stepped in to fill that gap.
Think about the classes offered at home improvement stores like Lowe's and Home Depot. In some measure, people take these classes because they want to learn how to accomplish a specific task, such as installing closet dividers or replacing a toilet. But there's something deeper going on here. When people gather, with like minded individuals, who all have a common challenge, they're forming a community. Some of the need that would have once been filled by the casual sideline conversations that take place while parents watch their kids' soccer games, for example, has now been moved into the retail environment.
We Lost Home, Too
Other thought leaders, such as Jean Zimmerman, in Making Scratch: Rediscovering The Pleasures of the American Hearth, and Shannon Hayes, in Radical Homemakers, have detailed how the erosion of community structures Oldenburg documented has extended even further.
Home, which has traditionally been the center of all human endeavors, has evolved into a place to be avoided or escaped. It's very weird: as houses get larger and larger - Bloomberg News reports that
the median new house built in the U.S. is now about 50 percent larger than its counterpart from 30 years ago - people are spending less and less time in them.
Part of this is economic. Large homes are expensive to acquire and maintain. You generally need at least 2 incomes to keep the household going. When everyone is working outside the home, there's no one left inside the home.
When there's no one left inside the home, the home becomes no more than a house -and a house as it stands is not an exceptionally compelling place to be. Retail and the entertainment industry provide an attractive alternative. For a few - or not so few- dollars, you can have an experience designed to delight you, or at least satisfy you, and don't you deserve it? After all, you've worked so hard this week, paying for the house you don't want to be in.
It's a vicious cycle. We have to be willing to look at it critically, examine our role in it, and finally, if we're going to change our lives, step off of it. I think it starts with taking home back, but it can't stop there. Isolation within the home is part of the root of this problem. We need to build communities and connections with people, both online and in real spaces, if we want things to change. We need Oldenburg's Third Spaces, free from the influence of commerce.
It's not going to be easy, but essential things never are.
Monday, August 12, 2013
Transitions
I quit one of my jobs today. It wasn't a bad job, as ghostwriting gigs go: the clients are pleasant, knowledgeable people; the money decent and always paid promptly. But I just couldn't do it anymore. Here's why:
It's no secret that the world's best brands are successful because they do a great job of meeting their customers' needs. That's Marketing 101, right there. But what isn't so well understood is that human needs are incredibly complex. They have both tangible and intangible components.
That's why when winter rolls around and you go coat shopping, you're not just looking for a coat that's warm, weatherproof, and affordable. You want a coat that's stylish as your community of choice defines stylish, so you can feel good about yourself and your place in society.
My now-former clients do a great job educating business leaders about the complexities of human need and teaching them how to best meet as many of those needs as possible in the retail setting. Better, more comprehensive customer service leads to more sales, greater organizational profitability, increased market share...it all sounds good, right?
Except for one little thing.
I have become increasingly convinced that having too many of our needs - of both the tangible and intangible variety - met by retailers is disastrous. It's a catastrophe on the individual level, and collectively, for our society as a whole, it's a cluster-fuck of truly epic proportions.
People who can buy everything - everything from apples to aspirations, eggs to esteem, chocolate to confidence - are people who don't need to do anything. We don't need to make, manufacture, discover, or create. It all comes from the store. When all of our needs are met for us, we don't even have to think.
People who don't think make bad decisions. When we're not thinking, we make decisions that actually go against our own self-interest and the well-being of the communities we live in. Look around your circle of family, friends, co-workers and acquaintances. Look at society at large - especially as it's presented to us on the news.
Do you see a lot of good decision making going on?
The other day, I was down at a little local grocery store in my neighborhood. A young couple stopped in. They were in search of hamburger patties.
"We don't sell the pre-made patties," the proprietor told them, "But we do have the meat - we grind it fresh every morning!"
The young woman shuddered, and the young man slid a comforting arm around her shoulders. "No thank you," he said. "We'll just get some someplace else."
That young couple had a twenty mile drive ahead of them, in any direction, before they'd find a store that sold pre-made hamburger patties. There was high quality, freshly ground beef right in front of them. But they were willing to travel a significant distance (and I don't know what gas costs where you are, but it starts at $4/gallon up here) to find hamburger patties already made for them.
Why?
I believe that the narratives we've been given by marketers - stories about what we need and who were are - hold some, if not all, of the answer to that question.
One of the most pervasive marketing messages, delivered daily in dozens of different ways, is "You shouldn't have to work so hard." It's a message that helped spur the public enthusiasm for electricity, with countless labor-saving devices that promised to free women from a lifetime of drudgery at the washboard or slinging sad irons. Decades later, we've internalized the message so completely that no one wants to do anything - even if the task is no more taxing than shaping a few ounces of ground meat into a patty.
This type of thinking is destroying us. I don't want to contribute to the problem. I want to help solve it. We can take our lives and our futures back from the marketers. We just have to remember how to meet our needs without the assistance of retailers.
It's no secret that the world's best brands are successful because they do a great job of meeting their customers' needs. That's Marketing 101, right there. But what isn't so well understood is that human needs are incredibly complex. They have both tangible and intangible components.
That's why when winter rolls around and you go coat shopping, you're not just looking for a coat that's warm, weatherproof, and affordable. You want a coat that's stylish as your community of choice defines stylish, so you can feel good about yourself and your place in society.
My now-former clients do a great job educating business leaders about the complexities of human need and teaching them how to best meet as many of those needs as possible in the retail setting. Better, more comprehensive customer service leads to more sales, greater organizational profitability, increased market share...it all sounds good, right?
Except for one little thing.
I have become increasingly convinced that having too many of our needs - of both the tangible and intangible variety - met by retailers is disastrous. It's a catastrophe on the individual level, and collectively, for our society as a whole, it's a cluster-fuck of truly epic proportions.
People who can buy everything - everything from apples to aspirations, eggs to esteem, chocolate to confidence - are people who don't need to do anything. We don't need to make, manufacture, discover, or create. It all comes from the store. When all of our needs are met for us, we don't even have to think.
People who don't think make bad decisions. When we're not thinking, we make decisions that actually go against our own self-interest and the well-being of the communities we live in. Look around your circle of family, friends, co-workers and acquaintances. Look at society at large - especially as it's presented to us on the news.
Do you see a lot of good decision making going on?
The other day, I was down at a little local grocery store in my neighborhood. A young couple stopped in. They were in search of hamburger patties.
"We don't sell the pre-made patties," the proprietor told them, "But we do have the meat - we grind it fresh every morning!"
The young woman shuddered, and the young man slid a comforting arm around her shoulders. "No thank you," he said. "We'll just get some someplace else."
That young couple had a twenty mile drive ahead of them, in any direction, before they'd find a store that sold pre-made hamburger patties. There was high quality, freshly ground beef right in front of them. But they were willing to travel a significant distance (and I don't know what gas costs where you are, but it starts at $4/gallon up here) to find hamburger patties already made for them.
Why?
I believe that the narratives we've been given by marketers - stories about what we need and who were are - hold some, if not all, of the answer to that question.
One of the most pervasive marketing messages, delivered daily in dozens of different ways, is "You shouldn't have to work so hard." It's a message that helped spur the public enthusiasm for electricity, with countless labor-saving devices that promised to free women from a lifetime of drudgery at the washboard or slinging sad irons. Decades later, we've internalized the message so completely that no one wants to do anything - even if the task is no more taxing than shaping a few ounces of ground meat into a patty.
This type of thinking is destroying us. I don't want to contribute to the problem. I want to help solve it. We can take our lives and our futures back from the marketers. We just have to remember how to meet our needs without the assistance of retailers.
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